You Are What You Say, Everyday

As the Profit Specialist, I help entrepreneurs turn their passion into their business.  I love startups and that’s why I’m so excited to be on this adventure.  Here are some of my thoughts from the Launch Party last night.  (This is from my blog at ProfitSpecialist.net )

I just met my 20+ competitors on the StartupBusMiami.  We’ve all gathered for the adventure which has officially begun.

As I anticipated, being with this group of intelligent, creative thinkers is going to test my own expertise and abilities.  At this point the competition is friendly as we mingle and get to know each other.

Imagine a three hour party where you’re talking about yourself and your ideas, over and over again.  You’re also trying to gather this information from 20+ people.  It was quite an experience and reminder of this basic business rule…

Be prepared with your 30 second pitch.  What you say to someone on first impression, sets the tone for all interactions.  We’ve been in communication via Facebook getting ready for the journey, so I already had opinions.  Seeing everyone in person turned those opinions into reality.

I also realized that what I said became adjusted the more I said it.  The first time I described the Profit Specialist was very different from the last.  As I met more people, I refined my “commercial” into smaller and smaller, more important bits of information.  I edited to fit the situation and the background or interest of the person I was speaking with.

Practice make perfect. It’s easy to say but it really is true.  I just did it 20 times and now, it rolls off my tongue.

So what’s your pitch?  I challenge you to tell someone new about your business.  Record yourself and listen to it.  Time it. Was it 30 seconds?  Think of 2 major points and write them down in a promotional tone.  Record it again.  Edit some more to 10 words, max.

This may seem ridiculous if you’ve been in business for a while, but believe me, it’s important.   The more confident you are in your business, the more confident customers will be too.

We’re about to take-off on this competitive journey.  I’m going to be video-taped as I “officially” introduce myself.  I’m prepared.  I better be, this video is going to be used often to promote my business.

Continue following me on this adventure at Twitter – ProfitPeck, or visit the national site www.startupbus.com See ‘ya down the road!  Kirsten